Automobiles Caveng Mercedes-Benz
Automobiles Caveng, a Mercedes-Benz dealership in Geneva, has entrusted G&G Communications with its overall communications strategy in order to strengthen its premium positioning and visibility.
From graphic design to advertising campaigns (billboards, press, radio), via social media, digital content and exclusive events such as She’s Mercedes or La Soirée des Quais, every initiative is designed to be consistent with the Mercedes-Benz brand identity.
A well-managed and consistent communications strategy that enables Automobiles Caveng to cement its position as a market leader in a demanding competitive environment.
Advertisement
Press Relations
We are supporting Automobiles Caveng in rolling out a visibility strategy that combines press relations and targeted advertising campaigns. The aim: to strengthen its premium positioning and showcase the Mercedes-Benz brand through consistent, high-quality and impactful communications.
Relations with local and specialist media, promoting product launches and key sales events, print and digital campaigns: every initiative is designed to raise the dealership’s profile and cement its position as the leading dealership in its local area.
Events
She's Mercedes
For over seven years, we have been designing and organising the She’s Mercedes event for Automobiles Caveng Mercedes-Benz.
This women-only event brings together inspiring women from a variety of backgrounds every year – entrepreneurs, business leaders, sportswomen, authors and experts – who come to share their stories and their vision during talks, followed by opportunities for in-depth discussion.
Carefully planned down to the smallest detail to reflect the refined world of Mercedes-Benz, each event brings together nearly 80 guests in an elegant setting, in partnership with leading brands and key players.
A flagship event that has become an unmissable highlight, celebrating women’s boldness, leadership and success.
Social media management
On Instagram, Facebook and LinkedIn, we manage Automobiles Caveng’s digital presence on a day-to-day basis, with a content strategy tailored to each platform.
High-quality visuals, a polished editorial tone, and a focus on the dealership’s latest news, Mercedes-Benz models and key highlights: each post aims to reinforce the brand’s premium image, whilst forging an authentic connection with the community.
