Philippe Pascoët – Master Chocolatier
To strengthen the digital presence of Philippe Pascoët, a chocolatier in Geneva, G&G Communications carried out a complete overhaul of his online communications.
The aim: to showcase artisanal expertise, raise the profile of the Allegria tea room and provide a digital showcase that does justice to the brand’s sensory experience.
A new, elegant visual identity has been rolled out across digital platforms and social media, accompanied by photo shoots showcasing the brand’s designs and unique atmosphere.
The website has been completely redesigned to offer a more seamless and visually appealing e-commerce experience, optimised for search engine rankings.
Finally, a clear and well-defined editorial approach now underpins our social media presence, with immersive content showcasing our shops, events and collaborations, in order to establish a coherent and sophisticated digital identity.
Visual style & photography
Every creation elegantly showcased.
We have organised photo shoots to showcase the products in a understated and refined setting. Each image presents the chocolates with precision, highlighting their delicacy, texture and the originality of Pascoët’s creations.
Websites
A reimagined and structured digital ecosystem
We worked with Maison Philippe Pascoët on the complete overhaul of its website, which has now been transformed into a fully-fledged e-commerce site, combining elegance, performance and an optimised user experience.
In order to clarify the positioning of the two brands, we have also designed a second website dedicated to Allegria by Philippe Pascoët, enabling us to clearly distinguish between the two brand identities whilst respecting the unique DNA and high standards of each brand.
Influences & collaborations
Meetings with local influencers.
Content creators were invited to discover the world of Pascoët during private workshops. The aim was to generate authentic content, boost the brand’s visibility and reach a local, high-quality and engaged audience.
