David Lloyd Clubs
In order to strengthen the market presence of David Lloyd Country Club Geneva and David Lloyd Veigy-Foncenex in a particularly competitive local market, G&G Communications has rolled out a comprehensive communications strategy combining press relations, influencer marketing and content creation.
The aim: to boost their visibility in Geneva and the surrounding region, whilst reinforcing their premium positioning and their status as a leading name in sport, wellbeing and lifestyle.
Through a 360° approach, the two clubs were brought to life as vibrant hubs, designed to be both enjoyed and shared. Targeted media relations, collaborations with influential figures, the production of user-generated content (UGC) and the organisation of exclusive events helped to generate high-quality, long-lasting visibility.
This strategy is based on a rigorous selection of partners and designers who share David Lloyd’s high-end ethos, with a view to reaching new audiences and strengthening engagement with the clubs.
By expanding its presence beyond its own premises, G&G Communications is helping to establish David Lloyd as a leading name in premium wellness in the Geneva region.
Events
Events also played a key role in the strategy, with the organisation of exclusive gatherings at the clubs.
Designed as truly immersive experiences, these events introduced the David Lloyd world to a targeted audience, bringing together media representatives, influencers and special guests.
Each campaign has been designed to generate content, encourage sharing and firmly establish the clubs’ premium image in the minds of participants.
UGC & Influence
Influencer marketing and the creation of user-generated content (UGC) were at the heart of the campaign, with the involvement of profiles carefully selected for their affinity with the premium world of wellbeing.
By immersing themselves in the clubs, these creators shared authentic experiences, highlighting David Lloyd’s facilities, services and unique atmosphere. This content, designed to be natural and engaging, helped to generate organic visibility, boost the clubs’ credibility and establish a lasting presence on social media.